I help people enjoy the process of growth through what they do, by developing self-awareness and self-management, changing how they think and speak to themselves, so they can take responsibility, grow in confidence, and turn challenges into opportunities.

Trusted by athletes, clubs & organisations - past & current collaborations:
About us
Growth (Up) through Awareness (Insight)| Know & Master Yourself |
Helping athletes and professionals perform under pressure, ENJOY and grow through self-awareness and management of the self & relationships with others.
Blending Performance Mental Coaching and Training to turn awareness into action and potential into results — building clarity, flexibility, and consistency when it matters most.
Because performance isn’t about perfection — it’s about presence, growth, and mindset.
Whether it’s on the pitch or in the workplace, performance starts in the mind.


Train your mind like your body.Build focus, flexibility, and confidence under pressure.I help athletes, coaches, and teams strengthen how they think, connect, manage themselves, and lead — developing the clarity, calm, and mindset needed to perform when it matters most, with practical tools that turn awareness into action.

Strong leaders build strong teams.Develop focus, clarity, communication, and flexibility.
In sport, these decide performance — in hospitality, they define leadership.Through Performance Mental Coaching and Training, I help managers and teams stay calm, clear, and consistent under pressure.
Bringing mental routines, focus tools, and reset techniques from professional sport into leadership — to strengthen how people think, communicate, and lead when it matters most.

Graziano Cocco is a Performance Mental Coach, Trainer, and Consultant with a unique background bridging hospitality leadership and professional sport.
Combining his studies in education, coaching, and psychology, he helps individuals and teams strengthen focus, flexibility, and performance — both on the field and in the workplace.A former Head of People with over a decade of experience in developing and leading teams for premium brands and Michelin-starred chefs — and an Academy Coach at a Category 1 professional football club in London.He is the founder of InsightUp, created to continue doing what he does best:
helping people perform at their best, under pressure.His coaching flow blends self-awareness, flexibility, and consistency to create growth that lasts — practical, relational, and results-oriented.Credentials:
CIPD L5 Learning & Development • ICF ACC Coach • Top Performance Coaching Academy (Nicoletta Romanazzi) • BSc Psychological Sciences (in progress)

“Graziano helped me shift how I see myself as a leader.
I now lead with clarity and confidence.”
— Emma, General Manager
“I’ve learned to stay focused under pressure and lead my team with calm and clarity.”
— Jesús, Group Executive Chef
“Graziano helped me manage my thoughts and reactions.
I became consistent, confident, and resilient — on the pitch and in life.”
— Jarno, Football Player (Switzerland)
“After working with Graziano, I perform with more confidence and balance — both on and off the field.”
— Silvia, Taekwondo Athlete

📧 [email protected]📞 +44 7796 277 569
🌍 Trilingual – English | Italiano | Español
© 2025 InsightUp. All rights reserved.
Performance Mental Coaching & Training by Graziano Cocco.